Privacy & Policy


Customers privacy statement – sales and quotation requests

Magicard Ltd holds information about businesses that may be interested in our products and services. As part of this, we may hold a minimal amount of personal data which may include:
  • name and job title.
  • contact information including email address.
  • demographic information such as country, preferences and interests.
  • anonymised site use statistics such as time-on-site, page views and downloads.
  • other information relevant to customer surveys and/or offers.
Magicard Ltd is committed to ensuring that your privacy is protected in accordance with the law. We take privacy and your rights as an individual seriously. How we use your information The purposed for processing our outlines below:
  • The fulfil request of "get a quote" from our website
    • we will either contact you direct from Magicard or pass you contact information 3rd reseller or dealer local to your region
  • To fulfil request of solution based requirements from web enquiries
  • To fulfil interest in newsletter subscriptions
    • We will not send you
  • For Internal reporting on end user product interest.
  1. The Data Controller
Magicard Ltd is the data controller. Magicard Ltd is based at Hampshire Road, Weymouth Dorset, DT4 9XD United Kingdom and is contactable via telephone (+44 (0) 1305 470 000) or via email at and has been given responsibility to ensure your rights as an individual are respected and clear. If you have any queries, please do not hesitate to contact us.
  1. How we collect your Personal Data
We collect your personal data when you contact us requesting information or a quotation via a website enquiry form, email or telephone, this information will be added to our CRM system to help process your enquiries.
  1. Processing of Personal Data
We only hold the minimal amount of personal data which can be considered low risk in accordance with a Data Protection Impact Assessment (DPIA) and a Legitimate Interest Assessment (LIA) we have carried out. The personal data we hold may include your name, job title, business email address and business telephone number, country and state of origin.
  1. The legal basis for processing personal data
Legitimate interest is the legal basis we rely on to process your personal data as we may need to provide information you have requested or contact you about our products or services that would be relevant to you in your professional capacity.
  1. How long do we hold personal data?
If after a maximum 12 months we have had no further communications from you we will remove your information request from our systems.
  1. Profiling of personal data
Magicard Ltd does not use your personal information for data profiling or automated decision making.
  1. Sharing of personal data
Your data is only disclosed to employees of Magicard Ltd and Magicard (Holdings)(the parent company of Magicard Ltd and to outsourced suppliers such as a mailing fulfilment company. We may also need to disclose information to Law enforcement agencies on request and report any suspicious activities in regard to identity fraud. As the manufacturer of Magicard printers we will pass your personal information to our reseller network and dealer channel to fulfil requests of product quotation and sales inquirer for printers, consumables and software. Magicard Ltd provides business data to third parties for the purpose of customer research and marketing communications. The data we provide includes information about your business activities and may include a minimal amount of personal data including:
  • name and job title.
  • contact information including email address.
  • demographic information such as country, preferences and interests.
  • anonymised site use statistics such as time-on-site, page views and downloads.
  • other information relevant to customer surveys and/or offers.
You will not be sent marketing communication unless you have given explicit consent. 7. Updating our Privacy Policy Our Privacy Policy is reviewed every 12 months or sooner if required to keep up to date with any changes in data collection and any technological changes. This document was last updated on the [10th January 2018].
  1. Your rights as an individual
It is important that you understand your rights as an individual; Right to Erasure. You may request that Insight Data erases your personal data and we will do so within 24 working hours. To avoid the possibility of re-adding your personal data again in the future, we will retain your name and email address (if available). You may request that we add your personal data back on to the database at any time. Right to request rectification If you determine that the personal data we hold about you is incorrect you have the right to request rectification. We will immediately consider the request and rectify any errors found. If we do have reasons to believe that an error has not occurred, we will keep the information as previous. You will be informed on the outcome by telephone, email or post. Right to request Information At any point, you have the right to submit a Subject Access Request. Within a 30 day period we will respond to the request made. We will not charge a fee for any of the requests above unless the request is ‘manifestly unfounded or excessive’. We also reserve the right to withhold personal data if disclosing it would ‘adversely affect the rights and freedoms of others’.
  1. Registering a complaint
If at any point you feel we are being unfair or dismissing your rights as an individual please contact us and let us know. If you are still not satisfied, you can make a complaint to a supervisory authority, in this case, being the ICO. To make a complaint please visit the ICO website here;
  1. Is any data stored or handled outside of the EU
Your personal and business data is stored on secure servers outside the EU with platforms complaint under Privacy Shield certification, and the European Commission’s model clauses.  

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.  

Security of Data

We take the security of data seriously and follow industry standard practices including:
  • All personal data is encrypted at rest and in transit
  • Our servers are firewalled and require encrypted logins to access
  • Servers and software is regularly updated to latest versions to fix security vulnerabilities
  • High risk vulnerabilities are patched as soon as identified and the patch is available
  • Any passwords we collect are stored encrypted